Master Data Insight - Vendor FAQS

Vendor FAQs

Why is this event different from other MDM or BI events?
What are the main benefits of being a vendor sponsor?
Who will attend?
What will take place during the event?
Will I have the opportunity to schedule One-on-One meetings with attending executives?
Which vendors should participate?
I’m interested in being a participating vendor. How do I find out more?

The first program in the “TDWI Insight Event” series, Master Data Management Insight is a strategic executive forum on MDM and customer data integration (CDI) that will make its debut in March of 2008. The event represents the first national invitational summit focused on MDM that brings together a fully hosted audience of IT executives with best-of-breed technology providers and industry thought leaders. The conference will address the full lifecycle of MDM, from selling and justifying a solution that meets bonafide business needs to architecting and implementing a system that delivers real value. It will also discuss the ways that BI professionals can assist MDM projects since they have developed the skills involved in cleansing, standardizing, and synchronizing data that are central to MDM initiatives.

Why is this event different from other MDM or BI events?

Master Data Management Insight is the first invitation-only summit focused on MDM. It provides an intimate, upscale environment where senior business and technology executives can learn all they need to know about MDM, network with peers at other organizations that are actively planning to implement MDM, and meet senior officials at key solutions providers– all while spending just two days out of the office. Other differentiators include:

All attendees must qualify to attend
Qualified attendees receive a full travel participation package, including airfare, hotel expenses, and registration fees
Real-world stories of companies that have implemented MDM
MDM practitioners who can explain how to do MDM not just what it is
In-depth TDWI research about MDM that explains market trends and issues
A unique online scheduling system that enables attendees to build their own schedule of one-on-one meetings with vendors and analysts

What are the main benefits of being a vendor sponsor?

Guaranteed, pre-arranged private case study presentations with senior IT and business executives in the process of reviewing MDM technology solutions for implementation
One-on-one meetings with attending senior executives as a follow-up to the case studies – a proven way to drive sales and solidify partnerships. Vendors may schedule meetings 6-8 weeks before the event through our online scheduling system, as well as schedule meetings on site
Access to a higher level of executive difficult to reach through other events and marketing platforms. The invitational model ensures that all attendees meet a strict set of criteria based upon company size, job title, role in the decision-making process, and readiness to evaluate and purchase MDM technology
Access to the audience in multiple environments—because executives are fully hosted, each attendee is committed to participating in business-intensive engagements with vendors
Product demontrations in an exhibition area that is also set up for sit-down meetings after the case study presentations have concluded
Private meetings with TDWI analysts

Who will attend?

CIO’s charged with justifying and acquiring a CDI or MDM technology
Business executives who need to educate their IT counterparts on the business benefits of consolidated master data
Directors of IT who need to implement an MDM/CDI solution soon
Senior architects who need to architect a solution soon
Business IT managers who have been charged with standardizing customer and other reference data across multiple enterprise applications
IT managers expected to deploy the optimal MDM solution
Senior architects responsible for incorporating CDI and MDM into a new service-orientation framework
Managers who own relationships with third-party data providers, who need to solve the data standardization and enrichment challenges

What will take place during the event?

The agenda is centered on rich content presentations from MDM practitioners and scheduled meetings between attending business and technical executives and vendors, including sponsor workshops and one-on-one meetings for follow-up product and partnership discussions. Panel discussions and daily networking activities are also featured.

Will I have the opportunity to schedule One-on-One meetings with attending executives?

Yes, you will have access to a unique online tool that enables you to pre-schedule One-on-One meetings with the executives of your choice. You may also schedule these meetings on-site during the event.

Which vendors should participate?

You should become a sponsor if you are a product vendor or service supplier of MDM or CDI software, systems and related solutions.

I’m interested in being a participating vendor. How do I find out more?

Technology vendors may choose from different packages and sponsorship opportunities based on their needs and budget. For more information, contact

Steve Cissell, Business Development Manager
425-277-9135 or scissell@tdwi.org

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