Produced by TDWI in partnership with PPM Media
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Business and IT Executives: Qualify to attend with a full participation package including airfare, hotel, meals and all event programs.
For more information,
Contact:
Lynne Shane
603.668.7140 or lynne.shane@ppmmedia.com
Technology and Service Providers:
For guaranteed access to this exclusive audience contact:
Steve Cissell, Business Development Manager
425.277.9135 or
scissell@tdwi.org
Content Program
The keynote will
address the big picture landscape of MDM, including technology categories and
major players. It will be delivered by Jill Dyché, conference co-chair,
co-founder of Baseline Consulting, co-author of the recent book Customer Data
Integration: Reaching a Single Version of the Truth, and
a recognized expert on MDM.
The program will
address the following categories of MDM across various industry sectors:
- Operational and
analytical MDM
- Customer data
integration
- Product information
management
- Hierarchy
management
- Data governance and
stewardship
- Data integration and
architecture
- MDM return on
investment
- Data quality and
matching
- Semantic integration
- MDM and data
warehousing
- Building the MDM
Team
Among the business and
technical topics that will be covered are:
- Architectural approaches to deploying
MDM solutions
- Comparing and contrasting MDM
products and solutions
- Best practices and
pitfalls
- How to sell MDM to the
business
- How to incorporate MDM solutions
within tactical IT projects
- ROI of MDM - business
returns
- Deployment options: top down vs.
bottom up vs. sideways
- Deciding whether to build, buy, or
extend an MDM solution
- Unique issues in handling different
types of reference data: customer, product, financial hierarchies, etc.
- How to establish a data governance
program for MDM
- Creating data stewards in an MDM
project
- How to organize the MDM
team
- Role of MDM sponsors
- MDM technology selection
criteria
- The role of the data warehouse in MDM
solutions
